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Title: Direct Rules!

Year: 2011. 12" x 18". Pencil, pen, markers, photoshop.

Direct rules is inspired by Hazel Dooney's seminal essay "DIY Independence". In the essay, Hazel made a profound and succinct case for the redefinition of the rules of engagement between artists and the traditional gallery system through the use of platforms (online and offline) that offer alternative ways for artists to create independent of the gallery system and also build and facilitate direct connections between the artist and their audience as a way for them to share their work, life, process and also make a profit to keep the directness going.








Hazel Dooney with Direct Rules! Photo courtesy Hazel Dooney.


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ganbare nippon www.seekproject.com


"It sank into the depths of our core. There is a grief, but we went on to rebuild our lives and our country. The same will happen now in Japan". anon

The poster is Inspired by the quote above by a survivor of the Hiroshima 1945 bomb drop and the March 11 earthquake. It was created for Illustration Rally's Ganbore Nippon Appeal initiated by Illustrator Natsuki Otani who is also the founder of the rally.

In designing the poster, my desire was to visually represent a relationship between the present need for rebuilding and reconstruction in North Eastern Japan with the culture of gaming which is quite big in Japan- specifically, the engaging, active participatory part of the gaming culture.

In realizing my desire, I referenced the game of Tetris ( a game that is heavily centered around themes of rebuilding and reconstruction) and created a modified form of the popular game that was appropriate for the idea I had. The poster not only serves as a statement of intent but also as a firm resolve for active and loving participation in the rebuilding of the areas affected by the tsunami and Earthquake of 11 March 2011.

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independence www.seekproject.com


The Centre for Contemporary Art, Lagos' Green Summary Exhibition opened on the 20th of December, 2010 and I am one of the participating artists. The image above is my entry for the exhibition. The description for the image can be read below:


I am deeply interested in challenging the notion of Graphic Design as a discipline that exists solely for the purpose of passing commercial messages. With this notion challenging spirit in mind, I have created a poster that aptly represents the theme of Independence using digital production techniques. A poster that passes a social message that resonates with everyday life the way commercial messages do.

The poster represents independence from the personal discovery and exploration point of view. In my opinion, true independence is something that cannot be given or legislated. Independence is an internal state that is borne out of personal discovery and exploration.

IN this light, independence is what happens when we questions things(ideologies, systems etc) and take the time to research and read. Independence comes out of having a curious and inquisitive mind and the capacity to read. When curiosity meets with knowledge and understanding, independence happens irrespective of external circumstances or conditions.

For this piece, I have decided to use familiar everyday symbols that are representative of a state of curiosity and inquisitiveness and knowledge .

Knowledge is represented by a book and curiosity and the willingness to question things is represented by you guessed right - a question mark. I have composed the various icons in an equation type manner that aptly shows the process of attaining independence:

? + knowledge = independence.

Its a simple and direct approach for a complex internal state that unfortunately eludes some of us.


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sketch enterprise creative Annual Creative Fair brochure

sketch enterprise creative Annual Creative Fair brochure

 

I had the privilege of designing the brochure for Nigeria's first Annual Creative Careers Fair (15-16 July 2010) . The image above is the cover sketch and design for the brochure. The illustration on the cover references the high level of interconnectivity and collaboration that exists between the various sectors of the Creative industries. Enterprise Creative logo and The Annual Creative Careers Fair was not designed and chosen by me.


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freaky trident Lust www.seekproject.com


I got the idea for this poster from a Pastor Bimbo Odukoya tape I listened to over three years back. In the message, she laid an effective distinction between lust and love. The truth is if love and lust were to be commodified, they would function as glue, the only difference being in their gluely strength. The bond that love offers is long lasting and beneficial while that of lust is ephemeral and destructive.

SUPERIOR LOW QUALITY GLUE. I used superior to describe lust because on the surface, lust does a good job of imitating love and gets the shine. Most people are in lust but claim to be in love hence the use of superior. Low quality refers to the ephemeral nature of lust. This piece also serves as an allusion to the culture of superficiality and misinformation inherent in advertising.

For the design aesthetic, I referenced Old label designs and made use of old-style serif tyopgraphy, bits of geometry, art nouveau inspired swirls, vector lines and a faux coffee-colored textured background in other to create a dated pre 21st century aesthetic that would appropriately represent the timeless nature of sin (Lust) in simple, classic terms.

I was inspired by the work of Barbara Kruger, Shepard Fairey and Tristan Eaton's 'Products of Our Environment' exhibition and how they have successfully used elements common to advertising and graphic design to pass messages that are not commercial thereby, redefining the way these elements are perceived and used.

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Cover for the catalogue type document I designed for the tees, sweatshirts and bags I got printed. To view the document in its entirety, click here.




I created this flier April 2005 for the Hip Hop Conference organised by G.A.ME. Back then it was just a black and white design but in making the decision to put it live on the internet for the first time I reworked it a bit to include the mandatory hip hop colours of red and green to go twith the black. This flier also features the four core elements of hip hop: deejaying, breakdancing, graffiti art and KRS ONE to represent the emceeing part of things.



 

I pushed this image out mid 2006 for the Vessel Divine Music ministry in Lagos. Initially the client did not like it because they felt it was too expressive but they kind of got used to it. I had no clear plan when working this out, it was purely borne out of experimental activity. Done in a slightly baroque style and with old style typography meeting modern typography this image tries to convey the depth of timelessness the act of worship represents.

 

DigitalJewels corporate advert

Corporate advert for the DigtialJewels brand. DigitalJewels is an information value chain consultancy firm. I handled the art direction, photography and design of this advert and also came up with the headline. Futtro Ltd is a fictitious organisation.


DigitalJewels Lead Auditor course


DigitalJewels Project Management fundamentals course

DigitalJewels MS Project Masterclass

DigitalJewels E business course

DigitalJewels Risk Management course

Flier designs for some of DigitalJewels training programmes.


VISUAL CLUTTER + PEACE POSTER


Peace project done while in school. Decided to give a twist to the peace movement instead of focusing on the regular peace imagery. Would like to know what you think of 'peace' in design.

 

malas foods invitation

 

malas foods invitation


Double sided invitation card for Malas Foods Nigeria. The rest of the materials we designed for Malas can be viewed here

 

2nd poster for the hiphop anniversary


2nd poster for the hiphop anniversary organised by Kickgame.


Poster for Dove media's Easter price slash


Poster for Dove media's Easter price slash. Was not printed

 

Cover for Dove Billboard magazine ratings.


Cover for Dove Billboard magazine ratings.

 

Print advert for the Toyota Avanza.

 

Print advert for the Toyota Avanza.

 

Print advert for the Toyota Avanza. We take a cue from the ads done for the Avanza in Malaysia and added our vibe to it.

 

1st poster for the hiphop anniversary

 

This poster has got this nostalgic vibe to it, it is my first poster, done in November, 2004

 

Toyota print advert


Toyota print advert for War room LTD

 

Questions about Tobacco poster design


Questions about Tobacco poster design

 

Dove Billboard magazine cover

Dove Billboard magazine cover


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